Crisis’ main purpose is to run services that help people to get out of homelessness - for good. We can only manage that by raising funds from people who share our values and goals. As someone who donates to us we use your information to make sure you only hear about the areas of our work that you're interested in and support.
We do not believe in hiding how we work, and we aim to be totally honest, clear and transparent in everything we do. This includes how and when we collect personal information, where it is kept and how we make sure it is kept safe and secure. In the sections below we explain the different reasons why we collect this information. Your information might not be used for all the reasons below - it will depend on your relationship with us, whether you use our services, support us through our campaigns, appeals or fundraising activities, or donate your time as a volunteer.
Purpose and what this means:
Running Skylight services
If you access our Skylight services we will collect personal information about you. We use this to assess eligibility to services, and to make sure we support you in the best way possible. If you are joining Crisis as a member we will collect some information like contact details and whether you have any special health conditions we need to be aware of. We also collect some information like gender, or what languages you speak for inclusion purposes. We also collect some information (such as criminal convictions) to keep everyone safe. With your explicit consent we will share this information with local services who can also help you. We will only ever share information without consent if it is to protect the safety and well-being of someone we believe is at risk of harm, for legitimate police requests to support a serious criminal investigation, or if we are directed to share information by a court order.
Our Christmas Service
Each year we open centres across the country, bringing festive cheer, activities, good food, shelter and health-related support to homeless people (our guests) who join us for the Christmas period. When you join us as a guest at Christmas, we collect personal information (including some health information). This is to make sure we give you the best support, and also encourage you to start a longer-term relationship with us.
Fundraising and marketing
We use a range of fundraising and marketing activities as all major charities do, to raise income and promote our aims and goals. At Crisis we use a variety of marketing activities and channels like direct marketing, events, raffles, campaigns and appeals (in print, broadcast - TV and radio - and digital) to generate income, and encourage people to volunteer. This might include talking to you about these activities through our outbound telemarketing partner Ethicall.
Our Christmas appeal is the biggest appeal of our year. It gives us an opportunity to raise awareness about our year-round services and creates awareness about our campaigning and policy work to end homelessness for good. If you are a Crisis supporter we rely heavily on contacting you, and potential new supporters, by post to generate the funding we need to open doors for the thousands of people who turn to us, not only at Christmas but throughout the year. To achieve this Crisis rent contact lists through our creative partner organisation Catalyst to make sure we reach as wide an audience as possible.
Crisis would not be able to do its work without the help of our amazing and dedicated volunteers who support our Skylight services all year round, helping us to raise funds through community and sporting events and running our shops. Our volunteer numbers grow to around 11,000 at Christmas and without them our Christmas centres would not have grown the way they have over the years. It is of great importance that if you volunteer for us that you are safe and have the best possible time while doing so. To do this we use your information to match you to the correct volunteering opportunities and to keep you updated through newsletters or dedicated emails (with your consent), to give appropriate training, and help you to deliver and promote the work of Crisis.
Wealth screening and financial profiling
Crisis does not routinely data-match to find out more information about you.
If you are able to make larger gifts to us we may analyse the information we collect and use publicly available information to create a profile of your interests, preferences and level of potential future donations so that we can contact you in the most appropriate way. We will always tell you if we are holding additionally sourced information and we always respect your right to have this information deleted.
We use research bodies such as Factary to help research philanthropic giving to other organisations, and MINT UK and Mouseprice to identify individuals, trusts or companies with a philanthropic interest in our cause. This helps us to understand the philanthropic landscape better, to gain an understanding of which types of donors are giving, at what levels and to what causes. This helps us to shape our fundraising strategy.
Staff and recruitment administration
Crisis has grown rapidly in recent years, opening new Skylight centres, and increasing our reach to those who need our help the most. To continue to deliver our goals we have also grown our numbers of staff. We process the personal information of our employees for recruitment, staff administration, salary, pensions, health and safety, and performance management.
Crisis outsource several staff administration areas to organisations with specific expertise that we cannot develop in-house. These include remuneration, pensions, occupational health services and legal advisory services.