We are very excited to have worked with innocent drinks this Christmas, who chose to support Crisis and the Woodland Trust through their annual free Christmas present giveaway for their customers. innocent 'drinkers' were able to choose between a pair of socks or a sapling tree, with innocent matching the presents with a donation to either Crisis or the Woodland Trust.

The campaign was extremely popular, with all 10,000 pairs of socks snapped up within several hours of the campaign’s launch. Customers also chose to donate to Crisis directly thanks to innocent’s fantastic social media coverage to highlight the campaign, going live on Twitter, Instagram and Facebook on the day.

Support from innocent drinks went towards our Connect for Crisis campaign, supporting the delivery of our Health and Wellbeing services this Christmas and next year. Across our centres, specialist mental health workers support people to access health and social services and counselling. They also work with members to help improve their self-esteem, boosting their confidence to interact with others and form relationships.

Thank you to everyone at innocent for all of your support this Christmas!

About innocent drinks:

Launched in 1999, innocent is the UK favourite little healthy drinks brand. They sell natural, healthy products – smoothies in little and big bottles; smoothies and juice for kids; a refreshing range of not-from-concentrate juice and coconut water, a dairy-free range and bubbles: their lightly sparkling fruit juices.

They became a B Corp back in 2018 – an independent validation of what they’ve always believed in. They joined a movement of businesses around the world that are committed to being a force for good. And doing business in a way which is better for the planet, and the people living on it. They donate 10% of profits to charity, mainly to the innocent foundation, which supports charities working all over the world so that they can help the world's hungry. They believe that everything they make should taste good and do good too. So they try to make it easier for people to do themselves some good, and to leave the planet a little bit better than how they found it.

This is reflected in everything they do, from the use of green electricity at Fruit Towers, to sourcing fruit from places that go the extra mile in terms of looking after all the people that work on the farms and the environment. They are proud to say that all their bananas come from Rainforest Alliance accredited farms.